ga('send', 'event', 'button', 'click', 'nav buttons', 4);

Local SEO: The Secret to Doubling Your Local Search Traffic

Local SEO: The Secret to Doubling Your Local Search Traffic

It’s no secret that ranking higher than Lowe’s or Home Depot for any home improvement-related search phrases is a difficult task. With millions of dollars to spend on marketing every year, the chances of you outranking them on search engines are small. However, if you run a home improvement shop in Denver, then outranking Lowe’s on a national level isn’t necessary. As a small business, your most important battle is the one in your backyard – outranking them within Denver. Now, thanks to local SEO, you can.

Why Your Small Business Needs Email Marketing

Why Your Small Business Needs Email Marketing

I spent a week living in an Airbnb apartment during my last trip to Colorado. My host was away, but I was informed that his roommate would be there all week. I introduced myself to my host’s roommate upon arriving, and we talked for a few minutes about his startup. Shortly after, it occurred to me that I had already forgotten his name. Rather than admit this and ask him to repeat it, I decided that I would hear his name again in the coming days.

I didn’t, and after 24 hours, I was past the point of no return. I was going to spend the next 5 days living with a guy whose name I didn’t know.